Acumin Launches New Innovative Go-To-Market Services

Acumin Launches New Innovative Go-To-Market Services

Go-To-Market service will allow businesses to rapidly develop and increase revenue streams

Acumin Consulting, the leading recruitment services specialist to the information security and risk management markets, launches today its revolutionary Go-To-Market (GTM) Service suite. The services will assist new and established technology vendors to analyse, expand and develop additional business streams. The GTM suite will also help businesses increase revenues across Europe.

The new offering provides a powerful combination of recruitment services, market assessment, sales and marketing and channel optimisation. The new service suite is underpinned by a powerful GTM Software tool that brings together: product management, strategic planning, product development, marketing and sales under one operational risk and reporting framework called ‘Genesis’. The service enables vendors to prioritise key activities ensuring quick ROI, operational excellence and accelerated sales engagement.

Vendors that will particularly benefit from these new services include companies specialising in information security, risk management and virtualisation solutions. One organisation set to benefit from the Go-To-Market Service suite is penetration testing specialist, Core Security.

Discussing the benefits of the new service Steve Pace, worldwide VP sales at Core Security stated: “Entering a fresh market can be challenging, but with Acumin’s help, we were confident it would be successful. The range of services they provide and their market knowledge puts them on another level in terms of insightful advice. This offering is backed up by Go-To-Market services that enable a company like ours high-speed market entry, underpinned by a scalable execution platform.”

At the launch Chris Batten, managing director, Acumin Consulting said: “We have an excellent track record in helping increase our clients' revenues. The new Go-To-Market service will allow us to take our service to the next level by providing our customers with a proven Go-To-Market platform and expert advice to optimise channel effectiveness and introduce unique sales acceleration services.”

Using the Go-To-Market service vendors will be able to benefit from a range of sales acceleration functionality including: CISO roundtables, sponsorship of key industry events, internal sales training techniques and sales-driven campaigns.

“The service also helps organisations wanting to launch new products and services or expand into additional territories. The Go-To-Market service provides clear advice combined with market validation on the key market or region. As well as providing our customers with a competitive advantage Go-To-Market also helps cut the timescale of expansion or product launch strategies,” concluded Batten.

Companies looking to improve existing channel and direct sales effectiveness can use GTM to provide:

• identification of existing channel strengths and weaknesses

• knowledge to refine and expand a channel business strategy

• identification of strengths and weaknesses within the sales process

• a method to quickly find, sign and train new channel partners

• unique software tools enabling automated end-to-end processes to significantly improve channel performance

Organisations looking to expand into new markets can use the service to provide:

• rapid identification of the best routes to market through an intelligent, structured and focused approach to channel recruitment

• fast and effective market entry

• a method for recruiting the right people

• functionality to maximise new market potential