BLUE ARROW RECOGNISED AS A BUSINESS SUPERBRAND FOR 2011

BLUE ARROW RECOGNISED AS A BUSINESS SUPERBRAND FOR 2011

The announcement of Superbrands 2011 confirms Blue Arrow as one of the UK’s leading business to business brands. The announcement follows a robust research process administered independently by The Centre for Brand Analysis, which analysed the views of an Expert Council and 2,000 UK business professionals.

Of the thousands of brands initially considered only the top 500 are deemed to be Business Superbrands; Blue Arrow was placed 378 in the prestigious annual listing, now in its ninth year.

Stephen Cheliotis, Chairman of the Expert Council & CEO, The Centre for Brand Analysis, comments: “Congratulations to Blue Arrow on achieving Business Superbrands status. This status confirms the strength and potency of the brand in the UK.

“As we enter another difficult year, the resilience of a business can be boosted by its reputation, helping to stimulate demand and loyalty versus weaker-branded rivals. The company and its employees can be extremely proud to be recognised amongst the UK’s leading B2B brands. The achievement reflects the views of experts and professionals who deemed the brand to represent quality, reliability and distinction”.

Engineering giant, Rolls-Royce Group, was the number one brand, up from second last year, whilst BlackBerry also moves up one position from last year to take second place. Completing the top three is software giant Microsoft, which fell from number one last time out.  Eight of the top ten remain the same as in 2010, proving the buoyancy a strong brand provides.