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Blank unveils a fresh new look unveils a fresh new look

Leading niche recruitment website, specialist job board for the legal sector, has announced its re-design following a significant six month re-branding project. Consisting of a new logo, re-designed website and fully integrated marketing campaign the re-brand helps to differentiate LegalProspects in the competitive legal market.

The advertising campaign, featuring the tagline Do your career justice, is in the style of a broadsheet cartoon which ensures it is distinctive, memorable and fun whilst still being professional. It is targeted at the modern lawyer and is a step away from other advertising in this sector which tends to focus on more traditional imagery. The ads, which target both jobseekers and recruiters from across all legal sectors, will feature in leading law publications including The Law Gazette, In-House Lawyer, Independent Lawyer, The Firm, Specialist Paralegal and Legal Executive Journal. The breadth of this advertising will expose LegalProspects to a wider and more experienced level of candidates which will help to provide more quality applications to clients.

The re-designed site also incorporates best practice SEO to achieve better natural search result listings which will help to drive more targeted traffic to LegalProspects. This is supported by a highly effective pay per click campaign which has seen a 74% increase in the number of applications made since its launch at the beginning of 2008.

LegalProspects, which is part of the Jobsite group of recruitment websites, has seen clear year on year growth since its launch in 2006. It recently exceeded 44,000 registered users and boasts the largest CV database in the legal sector with over 20,000 searchable CVs. The current re-brand signifies the beginning of a host of activity planned for 2009

Greg Holt, Head of Business Development for LegalProspects, comments This is a really exciting time for LegalProspects. The site has enjoyed great success to date and the changes weve made through the re-brand will be sure to help this continue. The re-designed site will help to ensure that we keep delivering the highest quality service to both recruiters and candidates to make the first place to visit when looking to fill or find a new legal job.


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