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Jobsite Campaign Returns

Jobsite Campaign Returns
Jobsites brand campaign is back from Sunday 11th January. Via TV, print and online media, Jobsite will be visible to people throughout the day so that when theyre thinking about finding a new job, Jobsite is front of mind.

The second phase of Jobsites brand campaign follows the great success of their October advertising which saw 104% uplift in searchable CVs, 148% increase in registrations and 50% growth in applications. Jobsite launched their campaign after a two year growth strategy which saw them develop real depth and breadth to their service with an unrivalled offering by region and sector.

Jobsites 4th TV advert has been specifically created for January and encourages workers to update and upload their CV to Jobsite rather than keeping it filed away for future use. The ad continues to feature Max Beesley who amplifies Jobsites characteristics as a down to earth, straight talking jobseeker ally. In the current climate people want a job board partner who understands how tough jobseeking is and is doing all they can to make finding a new job quicker and easier.

The national TV campaign will run in the ad breaks of prime time programmes, across both terrestrial and satellite channels, which combine outstanding audience reach with targeted positioning to ensure that Jobsite are in the right place, at the right time to pick up the right candidates for their clients. Confirmed programmes to date include Manchester United vs. Chelsea, Coronation Street, Dancing on Ice and Celebrity Big Brother.

This TV activity will be supported by a heavyweight national and regional print campaign across Jobsite media partners including Associated Newspapers (comprising Daily Mail, Mail on Sunday, Evening Standard, Metro and London Lite), Northcliffe Media and Clyde & Forth. Jobsite will also take over the Metro cover on February 2nd to promote the great range of clients that advertise vacancies on Jobsite. Online, Jobsite will be increasing existing spend by over 50% with an extensive PPC and banner campaign.

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