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An innovative online recruitment portal,, is about to launch which aims to revolutionise the online recruitment advertising market in the UK.

The main appeal to job advertisers is a unique new response-based pricing model, which means advertisers only need to pay for quality applications within targeted geographic limits, rather than paying for the privilege of advertising in itself.

Developed by Peter Gillespie, former director of recruitment specialists Search Consultancy, and backed by Saints Capital Chamonix, the independent internet business has been created to capitalise fully on the strength of the existing domain name which the new company has purchased from Search Consultancy.

Peter Gillespie, Managing Director of ltd said, This is the first time a jobs advertising site has put the needs of the advertiser over those of the media owner. From long years of experience as an advertiser in the market, we know that advertisers are happy to pay for quality responses but resent the unpredictability of most of their current ad spend not to mention continually rising costs.

With, advertisers only pay for applicants who meet certain basic criteria and can also set limits on applicant numbers (and hence costs) for each individual vacancy, then preview further applicants before accepting them. This eliminates a lot of the waste of online recruitment advertising in generating, and paying for unsuitable applicants, AND of being deluged with unwanted volume.

Peter Gillespie adds, The strength of the existing domain name,, means we can offer a flow of candidates from day one but we have taken care to avoid being just another advertising site. We can deliver quality, value and an advertising-friendly, cost-effective model which we think is a fairer solution in a market increasingly dominated by a few big media owners.

The plan is to introduce the new concept to targeted advertising clients from late January, with the new site launching to the wider market in February 2009. This activity will focus on Scotland initially before rolling out across the rest of the UK during 2009.


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