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APSCO Brazil Initiative

APSCo to lead groundbreaking recruitment trade delegation to Brazil

 Huge appetite for UK recruitment expertise in Brazil
 May 4-7 2009

The Association of Professional Staffing Companies (APSCo) is to lead the UKs first professional staffing trade delegation to Brazil between May 4-7 2009 to assist its members in expanding in one of the fastest growing of the major world economies. The delegation follows the hugely successful trade delegation APSCo led to Abu Dhabi and Qatar last October, the first such business development initiative of its kind ever undertaken on behalf of the UK recruitment industry.

The delegation, which is being organised in association UK Trade and Investment, the Government department responsible for promoting UK exports, will consist of an in-depth programme of events and networking opportunities for members to break into or expand in this rapidly developing market.

Brazil is the 10th largest economy in the world and was one of the fastest growing major economies in 2008, expanding by more than 5% despite the global downturn. UK exports to Brazil grew 24% in 2007.

APSCo points out that Brazil has a large and rapidly expanding technology and financial services sector, which is creating enormous demand for highly qualified workers. The country has an ongoing programme of privatisation and deregulation.

A pre-visit briefing in will be held in London in April, followed by the trade delegation itself first to Sao Paulo, Brazil, which will be led by APSCo Chief Executive Ann Swain. The following events are planned:
 Business briefing by the British Consulate
 Client reception at the British Consulate
 Meet the client event
 Tour of the local business area

Ann Swain, Chief Executive of APSCo, comments: Exploiting international business development opportunities will be absolutely vital as the UK market contracts. Our first trade delegation to Abu Dhabi and Qatar was an enormous success, which has directly led to APSCo members winning new business in those markets. Brazil is one of the most important emerging markets and well placed to weather the global downturn, so was a logical choice for our second trade delegation.

For professional recruitment businesses who want to focus on high margin staffing sectors geographical expansion is often the best growth strategy. Many of the staffing companies who undertook overseas expansion following the 2001/02 bear market are much better positioned for the current downturn.

She adds: A trade delegation is an excellent way of sharing the cost of entry into overseas markets. It would be prohibitively expense for many recruiters to gain a foothold in these markets without this service.


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