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Grafton announces new brand for Irish and global markets

International recruitment group Grafton announces new brand for Irish and global markets

Grafton ESP to focus on recruitment outsourcing and HR consultancy

The Grafton Employment Group has unveiled a new recruitment outsourcing and HR consultancy brand targeting both Irish and global markets in a move designed to deliver a major long-term expansion of the Irish-based international group.

Grafton ESP standing for employment solutions portfolio will be based in Northern Ireland. Its managing director is Emma Zeeman who is also HR Director of the Grafton Employment Group.

Announcing the launch of the new division, Ms Zeeman said: Grafton ESP is a new brand which combines our expertise in recruitment process outsourcing and in human resources consultancy.

The Grafton Employment Group now operates from 72 offices in 19 different countries giving us unique experience of recruitment and HR globally.

The new brands recruitment process outsourcing (RPO) service is targeted at large organisations with a range of recruitment needs which could benefit from using the expertise of an outside provider.

Grafton ESPs HR consultancy is aimed at organisations which are interested in creating more efficient HR processes or require one-off projects such as development programmes for their workforces.

The new division provides services previously delivered by Grafton Recruitment and sister company, SpenglerFox, and has already won major contracts including providing RPO to the Police Service of Northern Ireland and Northern Ireland Water as well as to Cisco and Microsoft in Central Eastern Europe (CEE).

Ms Zeeman said: We believe that the expertise and knowledge that lies within Grafton ESP represents a strongly exportable service which will enable us, as a Northern Ireland company, to develop markets in many countries.

She said the rationale for outsourcing recruitment lay in its ability to lower recruitment costs, speed up the process and improve the quality of candidates coming forward.

The economy will recover and, when it does, the competition between companies to hire the best talent will be even greater. Outsourcing to experts who know the market and understand how to access talent pools can provide an edge.

We also believe this is the right time to launch Grafton ESP because the current situation is giving companies the time and opportunity to review and re-engineer their HR practices.

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