The Financial Times and Guardian have embarked on an industry first with a unique joint recruitment advertising solution for senior public sector positions. Advertisers who place a non-finance senior public sector job in SocietyGuardian will have the choice to extend their campaign reach and run the same ad in the Financial Times newspaper Companies & Markets section on a Wednesday and on the Business Leaders page in Executive Appointments on a Thursday.
Combining the Financial Times unrivalled reach of the C-suite audience and the Guardians dominance of the public sector, this new opportunity will enable advertisers to reach 370,000 job seeking senior professionals from both the public and private sectors more than any other quality newspaper.
In this challenging and mature recruitment market, this advertising solution provides clients with an easy way to reach a wider and more diverse pool of candidates.
Adam Freeman, Commercial Director of Guardian News and Media commented:
The Financial Times provides us with a unique opportunity to extend our reach and further enhance our public sector offering to clients.
Dominic Good, Financial Times Commercial Director EMEA added:
The distinct audiences of both newspapers combined provide a unique and powerful opportunity to advertisers to reach the very best candidates for the senior jobs.