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JSA Announces New Look

JSA Announces New Look to Celebrate 20 Years as the leading Freelance Accountancy Solutions Provider.

The market leading freelance accountancy solution provider, JSA, has today unveiled plans for a complete overhaul of the companys image to mark their 20th Anniversary. Amongst other changes the new JSA brand will include a new logo, strapline and customer focused website.

Capitalising on a reputation for international service the new brand and website will be intuitive, customer focused and designed to support JSAs contractor community. The new brand and website is designed specifically to assist JSA to attain the company's goal to become the number 1 provider of freelancer services in the UK.

Andrew Goodman, JSA Chairman, whose enviable reputation in the recruitment sector perfectly complements JSAs own reputation for Quality and Service, said of the new brand, Over the next five years we have clearly defined our goals. Our desire to become the market leader is driven by our desire to achieve the highest level of excellence in all aspects of our business and create a memorable experience for everyone that comes in to contact with JSA he continued, adding, As a direct result of listening to our customers, suppliers, partners and staff, we have invested heavily in our employees, our core systems and our internal processes and are now ready to share this with both our clients and competitors alike. Our new brand reflects our new position, whilst drawing on our twenty year heritage to ensure that JSAs reputation for compliance and service remains untouched.
As part of the changes the traditional JSA red is being replaced and a new set of bright and vibrant colours are being employed to reflect JSAs enthusiasm and approach. In addition to this the old JSA seal is being replaced with an innovative logo, which reflects JSA's people centered approach through its depiction of a supportive network, where the customer is key.

A new strapline, Accept No Less, has also been added which will be used to convey JSAs overall values and mission, at the heart of which is JSA's desire for its customers to Accept No Less.

Commenting on JSAs new vision and dynamic approach Rick Flood, Managing Director of JSA said JSAs goal is to be seen as the leader in our field by both our customers and competitors. Coupled with this we want to be recognised for what we are, a dynamic and forward thinking company that takes pride in presenting a strong image which reflects our commitment to total professionalism. Flood, who joined the company last September, went on to say We feel that our new image supports our goals 100%, and reflects JSAs aspirations, vision and mission over the course of the next 5 years.
The new brand will also be accompanied by a new state of the art website, which will take the lead in outwardly presenting the new vision for JSA and the values it represents to JSA customers and its community at large. The new site is designed to be customer focused and intuitive, with easy to use navigational tools and a wealth of useful information all aimed at making the JSA experience one which is as user friendly and informative as possibly whilst allowing clients access to the most up to date and compliant material around.

We have made a massive investment in our new website and integrated service model and see these as being key to attaining our long term goals whilst ensuring our customers receive the highest quality service available.


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