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Social media a way to engage clients and candidates, executive recruiters told.

Social media a way to engage clients and candidates, executive recruiters told.
Social media will increasingly become an important medial channel through which recruiters will be able to contact potential clients and candidates, members of the Association of Executive Recruiters (AER), part of the Recruitment and Employment Confederation, have been told.
Andy Headworth, Managing Director of Sirona Consulting last week told the AERs Executive Search and Selection Autumn Congress that though social media will never completely change the way recruiters work, especially those at the high end of the market, it provides a vital business channel and brand building opportunity.
He said more than seven million people in the UK now use Twitter, most of them in the 18-34 age group while another 2.6 million were on LinkedIn out of a global community of more than 50 million.  Most users of these networks had a college level or above education which made them ideal potential candidates for high end recruiters.
The whole purpose of business social networking is to engage so if you are not using it, you will never know who potentially is out there he said.
Members also heard from Paula Lovitt, Head of the Department for Business, Innovation and Skills Employment Agency Standards Inspectorate. 
Paula told the group that last year the Employment Agency Standards team of 24 inspectors investigated a total of 1,400 complaints across the UK. Although no executive recruiters were investigated, a caution was given that increasingly in the current economic climate, candidates are more likely to see themselves as vulnerable even at the higher end.
Also speaking at the meeting was David Winterburn, Chair of the European Confederation of Search and Selection Associations (ECSSA) who updated members on progress being made in bringing together the 560 executive search firms in the six member countries and find effective ways of promoting their interests.


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