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Employers Find Social Media Chasm on Candidate Resumes

Employers Find Social Media Chasm on Candidate Resumes
London - January 18th 2010:  Major Players, the UKs leading creative marketing recruiter, reports a shortfall in PR and marketing candidates with a general understanding of Social Media, as well as those with the expertise to fill specific Social Media roles. 
The last two years has seen a clear shift in the scope of the comms function for brands, yet applicants across the sector are not showing an appreciation of new trends - in particular an understanding of how Social Media has changed the way marketers communicate with consumers.
Candidate CVs, for a variety of jobs across different levels, lack even a cursory mention of Social Media buzzwords, such as blogging or Twitter.  Out of a sample of 4500 CVs received in the last two years, just 6% reference Social Media, 9% mention Twitter, and a meagre 2% talk about blogging, while 13% include Facebook (though in some this was merely highlighted in the interests section).
Additionally, the issue is not isolated to just Social Media.  A knowledge of SEO (Search Engine Optimisation) is something employers also see as an important part of the PR and marketing mix, yet only 4.7% of resumes include the term SEO.
Employers now expect a basic appreciation of Social Media (and other new media trends) across various roles, and even specific Social Media positions lack candidates demonstrating the experience and expertise required.
The US Digital Readiness Report released late 2009 reveals that Social Media is high on the agenda for more than 80% of organisations, and this is further supported by Pepsis decision to skip adverts for the 2010 US Super Bowl in favour of a $20million dollar Social Media campaign.
Candidates need to recognise the importance of Social Media and how potential employers will increasingly require a clear level of understanding in this area, says Lorraine Barker, Head of PR at Major Players.  In the last couple of years theres been a definite shift in the way PR and marketing professionals enable brands to reach their audiences, and our clients demand talent that understand this.  Putting a LinkedIn or Twitter address, or even personal blog details, on a CV will show employers that candidates are engaging in Social Media in some way.
 While the term Social Media is relatively new - apparently used first after LinkedIn created their social network application in 2004 (Wikipedia) - it has become more widely used since, and Google Trends shows it being commonly used as early as 2007, becoming a true buzzword by 2009. 


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