GRS Group and Kinsey Allen Consulting, have rebranded
Rebrand is final piece in creating one of the worlds leading financial and professional services search firms
Leading international providers of specialist executive search services, GRS Group and Kinsey Allen Consulting, have rebranded as Kinsey Allen International. The firms merged on August 1st, 2009.
Delighted at the launch of the new brand name, CEO of Kinsey Allen International, Ken Brotherston said, GRS Group has enjoyed tremendous success in the past few years and in merging with Kinsey Allen Consulting we have created a much stronger firm. The Kinsey Allen brand has been around since 2001 and has become an established name in the markets in which it operates. It is also a unique name and was deemed more memorable by both the focus group members and the clients we spoke with. We didnt want to lose that awareness factor when we merged but we also wanted to reflect the global platform GRS brought to the table.
The brand was selected following a series of forum discussions comprising employees, external consultants and the Executive Board. It becomes the firms official brand from today. As part of the rebranding process, Kinsey Allen International launched its new web today: www.kinseyallen.com.
Ken Brotherston said, This is the most sweeping transformation of our corporate identity to date. Whilst we have a new and exciting brand, we still provide the same specialist knowledge, global network and levels of service for which both firms were well known.
Undoubtedly, 2010 will continue to witness the shift towards established executive search brands. The search firms that are able to not only identify suitable candidates, but accurately assess a candidates suitability for a particular role and construct a compelling proposition to deliver the best candidates to the best businesses will continue to thrive in the new landscape. 2010 will be about staying focused and true to our core values - understanding our clients, candidates, and markets better than other search firms. Both brands have worked hard to get the right results and creating the best possible culture for the attraction, retention, and reward of the best people. United, we are still firmly committed to those standards and very much look forward to honouring that proposition in 2010.