- Leading driver and industrial recruiter appoints leading Manchester PR agency to build its national brand identity
After 20 years of sustained economic growth and a record turnover in 2009, leading driver and industrial recruitment firm, Transline-Resource has made the decision to go public with its incredible success, which saw it post record financial figures in 2009.
To that end it has signed a contract with award-winning PR agency, Powell Communication Consultants to develop a comprehensive brand building campaign and promote the company to a new, wider audience.
Having worked with such clients as Proctor & Gamble, Federal-Mogul and Belvoir Lettings, Powell has built up an enviable reputation for refining internal and external communications, ultimately raising a companys profile with the media and its consumers.
The Manchester-based agency will now promote a company, which has already committed to merging its previously separate Transline driver recruitment and Resource industrial recruitment entities due to shared ownership and strong synergies within their operating and organisational structures.
In addition to hitting retail, transport and logistics sectors, Transline-Resources continually evolving business which also incorporates the Transline Training Team and Resource Direct will see Powell target recruitment and training sectors to capitalise on the firms growing ability to provide a total solution for staffing needs within the distribution sector.
Transline-Resource Managing Director, Jon Taylor said of the news: Were delighted to have taken on a PR agency like Powell. With a staff of trained journalists and media professionals, we feel that the team at Powell are absolutely the people to be promoting Transline-Resource as a forward thinking and reliable brand within trade and business media.
Powell Managing Director, Brian Johnson added: Transline-Resource is a superb company to work with. Not only is it friendly and approachable, it offers a fantastic service, is experienced in a number of sectors and possesses a wealth of industry knowledge. They have a lot to shout about and were confident we can provide them with the platform to do precisely that.