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Record one million unique users for Prospects.ac.uk

Graduate Prospects careers website for students and graduates has achieved another milestone with a record one million unique users in January 2010, cementing its position as a market leader in graduate recruitment.
 
Last month prospects.ac.uk received 1,050,157 unique users, which is a year-on-year increase of 7%, and 5,743,206 page impressions. Between February 2009 and 2010 the website has achieved more than 10 million unique users.
 
There were 70,000 unique users when Mike Hill became chief executive at Graduate Prospects in February 2000. He explains: We continually commit significant resource and capital to the development of our leading website, ensuring it meets the changing needs of recruiters and graduates.
 This year has been tough, so weve bolstered our offering with improved usability, accessibility and content, attracting top recruiters and an increasing number of vacancies. Weve also increased our marketing activity, further raising our profile among this niche audience. Job hunters have responded with unprecedented repeat visits and referrals. This marks a significant milestone for us as well as a fantastic start to the new decade.

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