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Nigel Wright Raises Exposure

Nigel Wright Raises Exposure
 
Nigel Wright continue to invest in the marketing and promotion of their European business with another high profile brand awareness campaign,  this time in Brussels Airport.  "We have been operating within the Benelux market for the past 18 months and have steadily expanded our customer base and our capability there, it now makes sense to invest in brand building behind this organic growth". Commented Andrew Mears, Regional manager.
 
We have made extensive use of our database for relationship marketing in terms of direct mail, email and event activity, but you can only have a relationship with people you know.  This campaign is targeted towards candidates and clients with whom we do not have a relationship, it presents them with an opportunity to 'put their hand up' and say I'd like to know more or I'd like to work with you.  We engaged the services of an internationally renowned Copenhagen based advertising agency Robert Boisen who developed this campaign for us on budget and on time.  The tone of the posters sets out to reflect the personality and character of our business, and to stand us apart from the more conservative Executive recruitment firms operating in our market.  We are already getting fantastic feedback from existing clients and it is helping to bring in new clients. 

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