NETWORKERS UNIFIES BRAND
NETWORKERS UNIFIES BRAND TO AID AMBITIOUS EXPANSION PLANS
Global recruiter Networkers International plc has dropped MSB from the name of its UK operation as it seeks to present a strong and unified image in all its markets and continue its rapid expansion both here and abroad. Networkers International has 14 offices in 11 countries, with international business representing 57% of net fee income.
The brand evolution is part of a two-pronged business s enabled it to continue to perform strongly and profitably throughout the economic downturn.ernational plc name. 0% in 2010.
strategy to increase geographical reach and expand into new vertical sectors and services via a mix of organic growth and mergers and acquisitions. This approach has enabled the company to continue to perform strongly and profitably throughout the economic downturn.
There is now a consistent brand message across the whole group under the Networkers International plc name. This includes sub-brands for each business stream under the Networkers banner IT, Telecoms, Energy & Engineering, FMCG & Supply Chain, Finance & Capital Markets and Executive Search with an updated colour-coded logo for each. Vibrant advertising and marketing literature sits alongside a new group website and micro-sites for each sub-brand, which go live this month.
The company has retained its popular Imagine the Possibilities strap-line which is used both externally and internally to convey the breadth of opportunities for clients, candidates and staff afforded by an international brand.
Four new offices have opened in the last 12 months in India, Russia, Canada and a second office in China. These are likely to be joined by several more in 2010 as international business is expected to account for 60% of income by the end of this financial year.
Networkers is also anticipating strong take up of its new tailored training, managed services and project management solutions for the IT and telecoms industry.
The revised brand provides us with a strong and flexible vehicle for growth nationally and internationally, says Head of Global Marketing and Communications James Joyce. The introduction of sub-brands for each sector means we can add more as we grow and enables the brand to stay fresh in a constantly evolving business.