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Strong sales teams are key

Strong sales teams are key to pulling Britain out of recession, says recruitment expert
Britain will only emerge strongly from the recession if companies invest in quality sales teams, according to recruitment expert Martin Kennedy.Appointed by national recruitment firm gap personnel to head up its newly launched sales and executive division, based in Chester, Cheshire, he said: Sales is always the first area of growth following an economic slump. Companies should prepare now by putting in place a strong sales force to ensure they are first out of the starting blocks when the recovery really does kick in.He forecasts a significant upturn is imminent after seeing early signs of increased competition among business owners vying to secure quality personnel.He said: They are already putting out feelers to see who is available and when. Even smaller-scale companies are making discreet efforts to further themselves up the pecking order.Martins years of recruitment industry experience include running UK operations for a large American consultancy. It involved him working between Warrington and Philadelphia, USA. He has also run his own successful executive search consultancy.Now tasked by gap personnel to help businesses boost their sales line-ups with outstanding professionals, he will focus on finding key players to fill senior-level sales and executive posts across the UK.As the new divisions operations manager Martin has created two posts to support his role, with a steady increase expected as the division grows.  One has already been filled by Njabulo Nsingo, of Wrexham, who joined gap from the Bank of America in Chester.Martin said: Our mission is to find premier league people for our clients to fill board level appointments and intermediate sales roles. We are specifically targeting the top 30 per cent of talent across a number of markets. Senior sales is a niche sector which requires specialist skills and we have access to the best in the business. He added: Sales appointments are the first to lift off at the end of a recession and we will ensure our clients are better prepared than any of their competitors to take advantage of this.gap personnel managing director Gary Dewhurst said:  Now is the time to position the group to get ahead of the competition in this niche market. Martin is highly experienced and just the person to launch this latest important division for gap.With its headquarters at Yale Business Village, Wrexham Technology Park, gap personnel has grown to achieve 50m brand turnover and operates through a network of 30 branches across the UK in locations ranging from Glasgow to Newton Abbot in Devon.The company was ranked ninth in the industrial sector in the 2009 Recruitment International Awards, which recognise the best 250 recruitment companies in the UK.

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