Penna plc announces the launch of Penna Communications
Penna plc announces the launch of Penna Communications, bringing together their two communications and marketing businesses Penna Barkers and TCS, into one agency.
Penna purchased Barkers and TCS on June 29th 2009 and for the last year has continued to run the two agencies separately as part of the Penna Recruitment and Marketing service group. After a year of rapidly changing economic circumstances and technology developments, Penna believes this new structure will enable them to deliver great service to clients now and in the future.
Anne Riley, MD Penna Communications says: Combining the talented people and broad ranging services of both agencies will give our clients an unbeatable and more sustainable offer.
"To succeed in today's fast-changing market organisations have to be nimble and agile. The new structure provides us with a great opportunity to involve everyone in the business in the creation of a new culture. We want to build something new and exciting to support our client's needs. We have fantastic digital expertise together with multi-award-winning creative capability and we want everyone in the business to think innovatively and creatively in the drive to deliver memorable communications for our clients."
While recruitment remains a core area of capability, the more inclusive 'Penna Communications' label is intended to imply maximum flexibility to respond to any kind of communications challenge that clients may pose.
Anne Riley says: "Because we're part of Penna plc, we're well placed to provide really insightful, comprehensive communications solutions for our clients. And greater collaboration across Penna will be a key focus for us."
The new Penna Communications leadership team will see four senior directors reporting into Anne as MD. Andrew Soane, Mike Burgneay and Brian Cernuschi retain their sales & marketing, client service and commercial briefs respectively, while Tim Salmon - previously MD of Penna TCS - becomes delivery director, responsible for planning, creative, digital and media output.