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Tackle working patterns to retain female talent in creative industry says RECs MMC

Tackle working patterns to retain female talent in creative industry says RECs MMC
Following the launch of the Women in the Creative Industry report by Skillset, the sector skills council for creative media, the Recruitment and Employment Confederations specialist marketing, media and creative (MMC) sector group is calling for a review of the industrys existing working practices to better accommodate female talent.
The report provides a comprehensive picture of the imbalances faced by women working in the creative media industries and argues that women in the sector are under-represented and unequally paid, yet are more highly educated or trained than their male colleagues. At the same time, women aged over 35 are leaving the sector at an increasing and alarmingly high rate.
Commenting on the issue, Steve Hyde, REC MMC Chair said:
Indications are that current working practices in the industry do not provide sufficient flexibility for women to accommodate both a developing career and manage a family. We need to look at how the industry can become more flexible and at the same time maintain high standards. Now is the right time to work in innovative partnerships with companies that have successfully dealt with this issue, whilst promoting and maintaining female talent. With their on-the-ground experience and insightful knowledge of the market, recruitment agencies in the sector have a big role to play in providing consultative advice and on-going training.

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