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Job Board Specialist Hangs on Lord Sugars Every Word

Job Board Specialist Hangs on Lord Sugars Every Word as Nationwide Competition Launches invites predictions on businessmans favourite word as Apprentice Series Six begins
With the fight for top jobs ever more competitive and the UKs most high-profile recruitment process about to begin in the form of The Apprentice, a job board specialist today launched a first-of-its-kind Twitter competition designed to keep viewers analysing every word Lord Sugar says., which operates over 300 regional job boards across the UK, has launched the UKs first competition to find the single most commonly used word by the business supremo throughout Series Six of the BBCs award-winning show, as Lord Sugar whittles down the competitors to find his ideal candidate.
During each weekly episode, will transcribe every word he says, publishing the findings in a Word Cloud the following day at
Members of the public have also been invited to make their predictions as to what Lord Sugars most frequently used word will be for the entire series, with a replica Sir Alan boardroom chair going to the winner.
Entrants can either use Twitter, tweeting their top word followed by the hashtag #lordsugarMJG or visit to input their predicted top word.*
Lee Fayer, Managing Director of, said: As the sixth series of The Apprentice kicks off on Wednesday 06 October, were sure employers and employees across the UK will be glued to the TV, finding out what makes one of the countrys most successful businessmen tick.
This year, weve made it even easier for would-be Lord Sugars to model themselves on the business supremo, or candidates to impress even the most demanding of employers, by analysing his every word and launching our competition in the process.
Whilst its a light-hearted competition, it shows how important it is to impress at interview. With the jobs market particularly competitive at the moment, its vital to put yourself ahead of the pack and we hope our competition will enable candidates to hear those immortal words, Youre Hired!.
For more information, visit
*NB pronouns (e.g. he, she, we), prepositions (e.g. at, in, of, on) and names of Lord Sugar/candidates will not be included.


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