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Mobile-friendly browsing a pressing issue, IntaPeople warns

Mobile-friendly browsing a pressing issue, IntaPeople warns
 
Businesses need to act quickly if they are to capitalise on rising numbers of mobile web users, according to specialist IT recruitment consultancy IntaPeople.
 
The IT, engineering and legal recruitment consultancy said that recruiters will lose out on business if they fail to make their websites mobile-friendly before Christmas. It issued the statement after finding that mobile visits to its website have already started to gather pace, soaring by 35% from August to September.
 
The comment also follows research from market intelligence firm IDC, which estimated that some 270 million smartphones will be shipped during 2010 - an increase of 55% on last years sales.
 
Rob Samuel, IT manager at IntaPeople, said:
With smartphone sales at an all-time high and Christmas fast-approaching, businesses need to ensure they are equipped to handle what is going to be a landmark shift in the way that people browse the web.
For a recruitment consultancy, it is vital that candidates using their mobile to surf the web can navigate to new vacancies quickly and easily. It is therefore no good having a mobile website that is image-heavy or has lots of adverts and banners spread across it.
 
Failing to make just a few small improvements could leave firms with the reputation of being behind the times, which is likely to impact the number of return visitors and, most crucially, the level of income generated by the website.
 
Also, with the likes of Jobsite, Monster & Total Jobs all releasing iPhone and other smartphone apps, it shows that more and more candidates are using their mobiles to look for work as well as check their e-mail and surf the web.

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