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SQUARE ZERO HELP RANDSTAD HOLDINGS CELEBRATE ITS 50TH ANNIVERSARY IN STYLE

SQUARE ZERO HELP RANDSTAD HOLDINGS CELEBRATE ITS 50TH ANNIVERSARY IN STYLE
- Square Zero creates bespoke live holograms for global event -

IVCA-gold award-winning production company Square Zero created an ambitious series of live holograms on Saturday to form the centrepiece of Randstad Holdings 50th anniversary celebrations. The company, the worlds second largest recruitment organisation, hosted a series of parties in 26 cities across 19 countries celebrating a half century since its inception in 1960 and marking one of the largest holographic productions ever created.

Using its extensive live hologram expertise, Square Zero was able to re-create Randstad CEO Ben Noteboom in 26 unique scenarios, one for each city, in which he addressed the companys employees both by location and in their local language.

Square Zero used cutting edge technology and Musion Systems projection to create the holograms and 3D animated content. The projects director was Najma Bhatti, an award-winning director at SquareZero whose previous projects at the company include the acclaimed Nothing is Impossible hologram for the 20th Saatchi & Saatchi New Directors Showcase at Cannes Lions 2010.

Vicky Godfrey, Director and Partner, Square Zero, says This is one of our most ambitious projects to date. Each hologram has been individually tailored to a different time zone and location through unique sequencing and a variety of takes, making each a genuinely distinctive experience. It is projects like this that have allowed Square Zero to establish a reputation as a top producer of holographic content and one of the most innovative production companies around.

Square Zero specialises in 3D production, live holograms, live action and animation music promos and virtual reality technology. Earlier this year, the company won a Gold IVCA Award, in the External Interactive Media category, for their groundbreaking 360 degree Virtual Reality Experience and interactive viral campaign for the launch of the new Vauxhall Astra. Other credits include the highly acclaimed Nothing is Impossible hologram for the 20th Saatchi & Saatchi New Directors Showcase at Cannes Lions 2010 and 3D stereoscopic content for Burberrys 2009 London Fashion Week show.

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