Connecting to LinkedIn...


34 pass first IPA Search Certificate

34 pass first IPA Search Certificate
Thirty-four people have passed the IPAs first Search Certificate a qualification launched this year to help agencies gain the necessary skills to manage search effectively.  Of the 34 successful candidates, three gained distinctions, 13 passed with credit and 18 gained a pass.
Aimed at those in their first year of employment the Search Certificate is the industrys leading qualification, and takes a wider perspective by focusing beyond Google. Looking at theory, campaign planning, PPC and SEO, forecasting, technology, measurement and results analysis, it gives practitioners the chance to truly understand the challenges and opportunities posed by search.
Bookings are open now for the next intake, the deadline is 31st January 2011.  The course and examination will be online with 20 hours of learning leading to an exam on the 2nd March 2011. 
Says Mark Fagan, IPA Search Chairman, Digital Media Director, Golley Slater, I would like to congratulate our first group of graduates in successfully passing the IPA Search Certificate. This is a hugely important milestone to bring higher standards to the UK search market and will be a valuable qualification for our graduates and agency members in the years ahead.
Says Patrick Mills, IPA Director of Professional Development, Congratulations to all the candidates who passed the inaugural IPA Search Certificate.  We are delighted with the feedback on the new e-learning platform.  While this is primarily a qualification for search specialists it is clearly relevant for anyone who is running integrated communications campaigns.  New delegates can now book online for the next exam in March - we look forward to welcoming the next cohort.
The Certificate has been developed for the IPA by search marketing consultancy Reform.
Says Amanda Davie, Managing Director of Reform, We are delighted by the high standard of insight demonstrated through the graduates exam work. The industry benchmark for quality in search marketing has been set. And both IPA member agencies and their clients will reap the rewards in the years to come.
Badenoch & Clark Key exploring recruitment trends in the public sector witnessed throughout October. The main trends highlighted included:
*Councils continue to prioritise transformation programmes
*HR and Legal experts are sought by local councils


Articles similar to

Articles similar to