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The Europe-wide IT and ERP recruitment agency Square One Resources, normally better known for mobilising technology talent on behalf of its clients, put its sales and operation staff into pole position recently when it sent its top achievers to Brands Hatch for a day on the track.
For far exceeding their targets over the course of a hard quarter, and for showing superior service to internal and external clients, the successful Square One staff were invited into the too fast, too furious world of racing at exhilarating speeds of more than 130 miles per hour.
Square One sales director, Tim Harlow, said Gone are the days when managers only gave their staff a pat on the back and a cheap trophy from the local cobblers. Our belief is that exceptional performance should be recognised by exceptional rewards and these guys had achieved so much that we set out to give them an experience they would never forget.
Senior consultant Stuart Lo, who has been with Square One for nearly five years, said, Square One operates various rewards on a weekly and monthly basis for sales activity and service but the latest quarterly incentive reward really was memorable.
According to a recent incentive & reward survey 49% of people preferred an experience reward rather than a cash bonus (24%).
Present on the day was an eclectic mix of people representing shareholders, the board and even a company solicitor, as well as members of the sales force from across Europe. Also representative of Square One culture was an equal amount of Miss to Mr Buttons with a keen rivalry displayed on all fronts.
Those who have been to race track days will know that a day is often a gross exaggeration but the Square One achievers did indeed get a full days experience in three cars with a skilled instructor on hand to pass on years of racing & circuit knowledge. And it wasnt just fun. The experience of racing and the knowledge around it provided many improvements to driving and understanding of the car, making drivers generally better, more consistent and more confident behind the wheel.
Stefan, who works in Square One operations, saw the day as a perfect opportunity to share an experience with the sales guys and open up conversations that led to discovering more common interests.
Jennifer, from sales, also embraced the community spirit: Were a competitive bunch so the tuition helped us get better, but to be honest by the end of the day we were all willing each other on. I look forward to seeing what the next quarters incentive is and what I have to do to get on it.


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