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reed.co.uk adds national radio to heavyweight outdoor and online campaign

reed.co.uk adds national radio to heavyweight outdoor and online campaign
 
reed.co.uk has added national radio advertising to its current heavyweight outdoor and online advertising campaign.
 
Radio commercials will play out in a number of bursts throughout the Spring, reaching more than 12 million adult listeners, nationwide.
 
The campaign will see advertising run across some of the UKs favourite commercial radio stations, including the Capital Network (Birmingham, Manchester, Yorkshire, the North East), Heart (London, East Midlands, West Midlands, Bristol/Bath/Wiltshire), alongside Kiss 100, XFM and Choice FM in London. The ads are also playing on the digital music service, Spotify.
 
The latest radio burst will feature all-new commercials and include comic appearances from Stephen Mangan, Robert Webb and Mark Heap.
 
The new commercials will focus on earnings potential, encouraging listeners to visit reed.co.uk to find out what a new job could mean for their salary.
 
Mark Rhodes, Head of Marketing at reed.co.uk, comments:
 Although the recent figures for economic growth paint an uncertain picture, there can be little doubt that the cost of living is on the rise, so finding a better paid job is an increasingly appealing prospect for many.
 
As well as featuring more than 100,000 new vacancies, reed.co.uk also offers jobseekers access to a comprehensive Salary Calculator tool, enabling them to compare advertised pay rates between UK regions and industry sectors.
 
reed.co.uk's Love Mondays advertising campaign is now in its fourth year and the current burst of activity follows the outstanding success of the autumn/winter campaign, which saw record-breaking traffic levels and more than 250,000 new jobseeker registrations.
 
Rhodes explains:
Once again, radio advertising forms a key part of our candidate attraction activity. Being able to reach commuters during primetime slots makes radio the ideal complement to our heavyweight national billboard campaign.
 
Its a great medium for accessing new audiences in local markets, extending the reach of reed.co.uks Love Mondays message and further enhancing our profile as the UKs number one job site.

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