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Acorn puts its faith in love and Facebook

Acorn puts its faith in love and Facebook
Love is the way forward for leading recruitment and training company Acorn. The company took the opportunity presented by St Valentines Day to launch the groups new Facebook pages, which have been developed and rebranded as Love earning and Love learning.
The changes have been made to attract more job seekers and trainees to Acorns pages on the worlds biggest social networking website. Candidates already registered with Acorn were sent an e-Valentine card to tell them about the important changes.
The groups Facebook pages are now set up containing jobs, training courses and other news, while the information section contains useful background on the company. Theres also an introduction to the group in the welcome section and in addition to this, each page will carry a short poll, such as are you happy at work?, with new polls being added regularly.
Once a visitor has shown their approval by liking the page they can access all areas without the need to become a Facebook friend. 
The move is just the latest development in the world of on-line social media, which Acorn has been using effectively to build its relationships with jobseekers and employers for some time.
Group Marketing & Communications Director Dan Langford, said: We have been using social media platforms such as Facebook for some time as just one of the ways we tell our clients quickly and efficiently about the wealth of employment and training opportunities we have available to them.
Having learned how to harness this new platform weve now developed it to maximise its potential and well see more people looking for work and for training opportunities make use of it as a result.
The e-Valentines cards were a great way to spread the word and weve encouraged candidates and learners to send them on to their friends and family so we can engage and help more and more people.
Acorns Facebook pages can be found by searching for Love earning.


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