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Perms Simply Amazing 2010 Trend

Perms Simply Amazing 2010 Trend
 
A little over a year ago Catherine Jenkins took over the operations for Perms Simply (www.permssimply.co.uk) during a period when the market was reported as shrinking by 27%.  Against that back drop Perms Simply has seen an amazing year on year growth of 22.4% (Jan Dec 2009/2010.)
 
When asked what was driving the growth in was a declining market, Catherine said:-
 
Its simply the strength of the proposition, especially now that we have introduced the new 100% funding no fee rebate product which has complimented the 12 month rebate product so superbly.  It means that if, when pitching with the 12 month rebate terms, one of our customers meets a price objection, they can switch to the lower cost No fee rebate option and still close the deal. Its that flexibility which has really given Perms Simply the edge.

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