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Saatchi & Saatchi Digital Director to Head Digital at Ketchum Pleon

Saatchi & Saatchi Digital Director to Head Digital at Ketchum Pleon
Ketchum Pleon, a leading public relations firm, today announced the appointment of seasoned digital practitioner, Mo Lishomwa to Head of Digital for its London operations. Mo comes to Ketchum Pleon from Saatchi & Saatchi where she has served as digital director since 2008.
Mo brings an expert understanding of brands in the online space, best-in-class content and a proven track record in delivering digital strategy on behalf of clients. She will take on her new role in April, replacing Fernando Rizo who leaves the agency in March.  
With digital and social media embedded at the heart of communications today, Mos appointment is vitally important to meeting our clients needs in building truly integrated communications, said Avril Lee, partner and deputy CEO of Ketchum Pleon London. We welcome Mos tremendous insight to client challenges and her expertise integrating digital strategy across practices and geographic regions she will be a tremendous asset to Ketchum Pleon. We also thank Fernando for his two years of service her in London and his passionate advocacy of all things digital.
Prior to Saatchi & Saatchi where Mo consulted with telecoms, food and financial services clients such as T-Mobile, Lurpak and Visa Europe, she was senior global digital project manager for adidas on global campaigns and product development from their HQ in Germany and the Netherlands, she worked as development manager on R&D on the platform that now supports the i-player for the BBC, and she worked for Yahoo! in the U.S. and U.K.
Building on the consultancys network of digital capabilities, Mo's appointment is the latest in a series of hires designed to help clients effectively and efficiently deliver digital content, social media and storytelling capabilities. Earlier in the week, Ketchum Pleon announced the arrival of Daisy Wallace to serve as content director, as well as the addition of two digital strategists, Kate Matlock and Alastair Sibley.

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