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Leading etail specialist expands services to help businesses fill the skills shortage in ecommerce

Leading etail specialist expands services to help businesses fill the skills shortage in ecommerce
Leading ecommerce practitioner Practicology is now tackling one of the most difficult hurdles for multi-channel retailers expanding their  ecommerce channel putting in the most effective structure and finding  the right people to maximise sales online.
Practicology will extend its services to offer a full ecommerce audit  to all clients, which will include assessment of digital skills within  the business and, where necessary, find the right candidate to make up  for any skills shortfall.
 It will find not only a candidate with relevant experience but also the  technical knowledge and ability to work within any given team or role.
 It will also help multi-channel retailers make the move from being  multiple channel businesses to cross channel delivering a seamless  customer experience through all touch points. And in doing so, advise  them of the optimum operational and trading structure to drive sales  through all channels.
 Practicology Founder and Chief Executive Martin Newman hopes that this  new service will enrich the growing range of services Practicology is  able to offer its clients across ecommerce, retail, direct mail, call  centres, web kiosks, and mobile.
 A candidate can look excellent on paper and appear to have some of the  right skills. But in our experience they can often be missing key  knowledge in the most important areas that can set back a business in  its online growth, says Newman.
 Practicology is an ecommerce specialist with a difference. It delivers  actionable insight into retailers online growth from people who have  done the job. Everyone in the Practicology team is an experienced  retailer who can bring relevant and essential experience that they have  had to help other businesses make the right choices for their own  ecommerce strategy.
 With a proven track record across fashion brands, mobile retailers,  beauty, leisure and finance Practicology does not only consult with  its clients but also delivers the implementation which will make a real  difference to a business.
 Practicology leads the way in networking across the ecommerce sector,  planning networking events and leading groups to share essential  knowledge and experience in what is a fast-growing and ever-changing  area of retail.


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