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Graduates want more from jobs but will work for less

Graduates want more from jobs but will work for less
Salary expectations among graduates have been lowered by the creation of a mass jobs market where many graduates accept careers that aren't traditional graduate roles.  Only half of those surveyed recently by recruitment specialists Work Group expect to earn under 25,000 a year - despite the fact that 50% of top graduate schemes do pay 30,000 or more. On the other hand, graduates expect all the perceived benefits of their status:
77% expect to manage people within two years of graduating and 84% expect to be managing projects and work autonomously. If anything, graduates expectations of their careers has risen.
The findings were revealed today by Work Group's Chairman Simon Howard at the second TARGETjobs Breakfast News event held at Gary Rhodes restaurant in London W1.
The survey also showed that gulf between how graduates and recruiters view work presents problems to traditional graduate employers.
According to Howard, too many graduate recruiters are looking to hire an elite group of graduates that is missing from the market or which is very difficult to identify. Only 35 % of graduates got a 1st or a 2.1 in the 1980s when many senior recruiters were students. These days, that figure is over 65%, and the number of graduates is up six-fold. We're in the age of the graduate mass-market, and this means employers will have to strive even harder to be innovative in seeking out talent, Howard pointed out. Key to this may be to develop graduates as business leaders.
Carl Gilleard, chief executive of Association of Graduate Recruiters(AGR)picked up on this theme in another segment of the Breakfast News event. His 'top-brass' survey of 100 leading graduate recruiters shows an increasing awareness of graduate recruitment issues at board-room level, with senior staff taking an interest beyond setting recruitment level.  Alarmingly, however, over half of those senior staff do not know how long graduates remain within their organisations and are unsure of how to measure graduate value.
Steve James, head of editorial at, says:  'Students ambitions for their personal development are undiminished by economic circumstances - although not so their salary expectations. There are potentially more employers to work for, and graduates aren't particularly loyal employees. This is a problem and an opportunity for graduate recruiters as students will still shop around for the best deal but in terms of who gives them greatest responsibility. Fortunately, the leadership potential of graduates is taken seriously by many employers. In fact, graduate recruitment is now considered among many firms more important than risk management and assessment.'


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