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Ketchum Sponsors Cannes Lions Young Marketers Competition

Ketchum Sponsors Cannes Lions Young Marketers Competition
First PR Agency to Sponsor the Competition
 
 Ketchum, one of the worlds leading public relations agencies, will be the exclusive sponsor of the Young Marketers Competition during the 58th Cannes Lions Festival of Creativity, June 19 to 25 in Cannes, France.
 
In its second year, the Young Marketers Competition1 is designed to recognise young, talented in-house marketers, age 30 or under, from around the world, and give them the opportunity to showcase their work in front of industry leaders, including chief marketing officers from top global companies, attending the Cannes Lions Festival.
 
Public relations is contributing more and more to the marketing mix. We are proud to partner with Cannes Lions to celebrate breakthrough ideas that deliver meaningful and measurable business outcomes, said Ray Kotcher, senior partner and CEO of Ketchum. The Young Marketers Competition gives us the opportunity to connect with the next generation of top marketers and recognise the work they do.
 
In the run-up to Cannes Festival, local competitions will be held to identify two marketer candidates from each of the 22-plus participating countries, including Spain, where Ketchum Pleon is the local sponsor.2 Once at Cannes, the teams are given two days to produce a brief on a product or service, the topic of which is not revealed until competition day. The young marketers contest will be judged by leading communications strategists and creatives. Gold medals will be presented to the winners at the Film, Film Craft, Creative Effectiveness and Titanium & Integrated Awards Ceremony on Saturday, June 25.
 
Cannes Lions recognizes the importance of investing in future marketing leaders. Were pleased to work with a public relations industry leader like Ketchum for the Young Marketers Competition, said Festival CEO Philip Thomas. As a global firm, Ketchum understands the importance of recognising young talent to unleash great work around the world.
 
A Ketchum representative has served on the Cannes Lions jury since 2009, the first year public relations was included in the annual awards. This year Andrea Cornelli, CEO, Ketchum Italy, will represent the agency. In 2009, Ketchum was honored by the Cannes Lions International Advertising Festival with a Cannes PR Lion award for its Hagen-Dazs Loves Honey Bees campaign in the Corporate Responsibility and Environmental Issues category.

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