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LinkedIn data reveals men are savvier online professional networkers than women

LinkedIn data reveals men are savvier online professional networkers than women

LinkedIn, the world's largest professional network with more than 100 million members worldwide, today released data on the differences between men and women when it comes to networking professionally online.

To declare a winner in this battle of the sexes argument, LinkedIn developed an online professional networking "savviness" ranking. Globally and in the UK, men are savvier online professional networkers than women. LinkedIn defines online professional networking savviness as a ratio of two things: the ratio of connections that men have to connections that women have and the ratio of male members on LinkedIn to female members.

Having the right connections can make a difference when it comes to sealing a deal or landing a new client, said Nicole Williams, LinkedIns Connection Director and best-selling author of the book, Girl on Top. Women can sometimes shy away from networking because they associate it with schmoozing or doling out business cards, when in reality, its about building relationships before you actually need them. Networking in person can be intimidating, so women should look at a site like LinkedIn as a place they can go to cultivate their networking skills.

Thats not to say women arent already teaching men a professional networking lesson or two. I was actually the one who introduced my husband to LinkedIn, said Sharr Stark, an independent consultant and LinkedIn member, We sat down and I showed him how to request recommendations on LinkedIn so he could in turn leverage them as testimonials on his website. The recommendations on his profile are great because they help him market his services to other potential customers.

LinkedIns data got even more interesting when it was sliced by industry. What you would think would be a female savvy industry (the cosmetics industry for example) is actually a male savvy industry. This means despite the fact that there are more female professionals in the cosmetics industry, men in the cosmetics industry tend to be savvier online professional networkers than women in that industry. In the agriculture industry, it is the female professionals that are savvier networkers than men (even taking into account the fact that the male to female ratio is higher in those industries). LinkedIns data analytics team believes this could be because the minority sex has to network harder than the dominant sex to break into those industries.

Top U.K. industries where women are savvier online professional networkers than men
1. Agriculture
2. Think tanks
3. Executive office
4. Alternative dispute resolution
5. Philanthropy

Top U.K. industries where men are savvier online professional networkers than women
1. Supermarkets
2. Legislative office
3. Military
4. Veterinary
5. Medical practice

In the U.K., men and women were equally as savvy in the following industries: sporting goods, international trade and development, warehousing, graphic design and professional training.


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