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STR Rebrand

STR Rebrand
Portsmouth based specialist recruitment organisation STR has undergone a total brand review, and has unveiled its new brand identity, logo, website and other promotional tools, to support its position as one of the leading specialist recruitment agencies in the Technical, Health and Professional sectors.
The new brand identity reflects STRs commitment in providing the very best recruitment solutions to meet its clients needs. The new strapline Creating opportunity, together demonstrates STRs pledge to understand, engage and support its clients, candidates and staff.
The company logo has undergone a complete overhaul to reflect its current image and to clearly define its three specialist sectors. The logo, with its modern and appealing colours, has three arcs which symbolise the full lifecycle of the company. STR was formed in 2000 by 3 innovators, it delivers recruitment solutions in 3 key sectors Technical, Health and Professional, and it serves 3 audiences clients, candidates and employees. STR believes in recruitment to the power of 3 innovating, engaging and supporting it is this powerful triumvirate that lies at the heart of everything that STR achieves.
The new website with its improved functionality and fresh look, will seek to increase STRs online presence and help to communicate their portfolio of services with current as well as prospective clients and candidates.
After a competitive pitch process, Glow design and marketing agency were chosen to assist with the rebrand activities working alongside STRs marketing team. The strapline and values were developed in-house by STR, encouraging staff engagement and developing a brand identity that truly represents the company.
Commenting on STRs rebrand, Managing Director, Richard Crawley said
This is an exciting time for STR, the rebrand and launch of the new website represents our ambitions and drive and shows how the organisation has evolved into an innovative specialist recruitment company. Our new logo, strapline and values Innovating, Engaging & Supporting signifies our commitment to our clients, candidates and staff and lets people know what STR really stands for.


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