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Two Thirds of FTSE 100 Prefer Twitter to Facebook

Two Thirds of FTSE 100 Prefer Twitter to Facebook
 
67 members of the FTSE 100 are now actively engaging with social media, and prefer to use Twitter over Facebook according to a new study.
 
The research by ThreeD, the social media division of PR agency Threepipe Communications, reveals that 63 firms are now actively tweeting whilst just 33 have their own Facebook page. Interestingly, both Aviva and Rio Tinto even tweeted their annual results in the last year.
 
The study also reveals that just 11 of the companies in the FTSE 100 use their social media channels as a helpline or for customer service, whilst six use them to raise brand awareness through their corporate and social responsibility activities.
 
Pharmaceuticals giant GlaxoSmithKlein was the first company on the FTSE 100 index to send a tweet in April 2007, whilst Tesco is the most recent convert having joined Facebook in March of this year, just two weeks before going live on Twitter.
 
The research highlights that some sectors are engaging more effectively with social media than others with banking, insurance and retail being the most active, whilst manufacturing, mining and real estate are practically invisible.
 
Beth Carroll, Head of Social Media at ThreeD, comments:  Its interesting to see that companies favour Twitter over Facebook, given the latter is much bigger on a global scale. Overall, the research suggests that a majority of FTSE firms recognise the importance of engaging their stakeholders in a dialogue via mediums such as Twitter, and responding to their comments directly.
 
FTSE Facts
 
Some of the other key facts the ThreeD research reveals are:
Burberry is the most popular FTSE 100 company on Facebook with more than four million followers
Cairn Energy plc is the least popular with just six followers
Just five companies Barclays, Lloyds Banking Group, Pearson, Reckitt Benckiser and WPP have a dedicated page on their corporate websites for social media channels
Barclays is mentioned on Facebook every three minutes, predominantly as a result of sponsoring the Premier League
Bunzl is the least mentioned FTSE 100 company on Facebook, with its name being mentioned just once every nine days
Next has the most passionate and engaged social media community 43% of customers repeatedly discuss the brand
Carnival Cruises and Intercontinental Hotels have the happiest social media users for every bad comment, 13 good ones are posted
 To see a full copy of the report with additional stats and findings, please visit: www.threepipe.co.uk/threeD

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