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Is Apply with LinkedIn a threat to recruitment agencies - FreshMinds responds

Is Apply with LinkedIn a threat to recruitment agencies - FreshMinds responds

“Apply with LinkedIn is a great new step for speeding up the job application process and has the potential of reaching a larger number of active and passive job seekers. In effect, being able to apply for a role by simply downloading their LinkedIn profile. Being given the chance to edit that profile will increase the number of applications. However discussions this has raised on the recruitment industry being in trouble as a result is a little sensational. At the end of the day, the Apply with LinkedIn button only relates to a job which is already out there – being advertised – meaning the candidate would need to be aware of the job in the first place. Chances are, if it’s the right role for them then they are going to apply for the role whether through LinkedIn or more conventional channels. Apply with LinkedIn just speeds up the process. One thing that companies need to be aware of is that as LinkedIn becomes more popular a predictable end result would be that companies get more applications from people that are not committed to the role, thereby clogging up or slowing down the selection process with time wasters.

It is also important to consider that the Apply with LinkedIn is not going to increase the market awareness of the role and thus tap into new applicant pools. Often the hardest thing about finding that perfect job is simply coming across it in the first place. At least with specialist recruitment agencies, applicants are able to reach a number of roles that are right for them quickly.

Apply with LinkedIn will work very well for certain sectors of the market. For example, in the IT and digital space, there is a more open attitude to the presentation of LinkedIn profiles as part of the applicant process. In many organisation the CV is still a major part of the selection and screening process, which begs the question as to whether a standard profile from LinkedIn would work as effectively. In some cases it could even be a disadvantage if other people are making every aspect of their application perfect. A CV and the way it is laid out and structured tells a lot about a person. I would be concerned that  using a standard template is not going to adequately represent the person, or a personality.  In some cases where there is an acute shortage of candidates then Apply with LinkedIn may help. It’s not a fit all solution.

An area Apply with LinkedIn could have a big impact on is in the freelance/ temporary market where applications can be made easily for potential up and coming  roles by simply placing and grouping the applicant on the company’s database. However applicants will still need to go through the selection process and screening which when time is of the essence is not always possible.

Niche recruitment agencies like FreshMinds Talent invest in their networks of people reaching a wide range of specialist candidates. Through an in-depth selection and screening process they are able to deliver a targeted shortlist to a client, thereby reducing the time spent reaching the right person, an invaluable process that LinkedIn will not, and I would argue cannot, replace.

Is this development a risk for & lsquo;conventional’ recruitment agencies?  I don’t think so. In many ways it reminds me of the time when job boards were stated to be the death of recruitment agencies and all they did was increase their activity. Apply with LinkedIn is a great step forward but not the final solution to finding that perfect applicant quickly and with the minimal amount of effort. We are many years away from that.”

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