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HIRING-HUB.COM NAMED ONE OF UK’S 100 SMARTEST BUSINESSES and O2 have named online recruitment platform, which connects employers to a network of approved recruitment agencies and allows them to trade efficiently under one set of terms and conditions, as a winner of the 2011 Smarta 100 Awards: its collection of the UK’s savviest, enterprising, innovative and most disruptive businesses.

This year’s Smarta 100 provides a fascinating snapshot of UK small business today: a cross-section of ingenious new ideas and the fast-growth big businesses of tomorrow. was included in the Top 100 courtesy of its founders’ vision to make recruitment more efficient for businesses in the UK. It is the second gong has won since inception, following its success in the 2011 DediPower Digital Innovation Awards earlier this year.

Founded by Simon Swan and Sara Jones, launched in February this year and quickly caught the attention of many of the UK’s leading and most progressive businesses, plus hundreds of SMEs. Built to make the lives of those responsible for hiring that little bit easier, is now used regularly by public, private and third sector businesses.

“Naturally we are delighted to have been named and recognised as one of the UK’s smartest businesses,” said co-founder, Simon Swan. “In a way it validates our efforts and vision, while giving our team a pat on the back for their hard work and success to date.”

Commenting on this year’s Smarta 100 winners, Dragons’ Den star and Smarta board member Deborah Meaden, said: “This year’s Smarta 100 has uncovered some superb businesses. What pleases me is that these awards are championing passionate and ambitious people with brilliant ideas who’ve acted on those ideas and turned them into flourishing businesses. These businesses and individuals are hugely important and deserve our recognition and support.”

Proving the crucial role small businesses have to play in the future recovery of the UK economy, Smarta 100 revenues total over &pound65,000,000, with an average turnover of &pound692,000. They’re contributing more to the nation’s coffers than they’re borrowing too, with over half (51%) entirely self-funded.

On average, they are three years and two months old. They employ a total of 740 people, with 9% employing a staff of more than 20. The Smarta 100 also tells us about the people behind Britain’s brightest small businesses. This year’s winners are 55% male, 45% female, aged between 18 and 52 with an average of 33.

Smarta founder Shaa Wasmund added: “The quality of entries for this year’s Smarta 100 was ridiculously high. If anyone ever tries to tell you the UK lacks an enterprise or entrepreneurial mindset, point them to this list. We’re hugely proud of this year’s award winners. I’ve every confidence a significant percentage will double in size by the time we announce the 2012 winners!”


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