Jobsite returns to TV
Jobsite returns to TV
3 October 2011 – From today (Monday 3rd October) Jobsite returns to TV for another four weeks of heavyweight advertising across the UK as part of their continued commitment to reach the relevant candidates for their clients, wherever they are.
The adverts will be shown across terrestrial and satellite channels around a diverse mixture of programmes to ensure they reach as many potential job seekers as possible. Some of the highlights include Coronation Street, X Factor, Downton Abbey, Grand Designs, Champions League, CSI and the ITV News.
To maximise both the number of people that they reach with their campaign and the frequency that these people see the ads, Jobsite will again be running a combination of 30 and 10 second TV adverts. This, alongside the significant budget they invest, means that during the four weeks, over 39 million adults will see the ads an average of 5 times. Jobsite will also be introducing two new advertsduring the October activity to retain people’s interest and ensure the campaign remains fresh. Both new adverts continue to feature Max Beesley.
When the new campaign was first run on TV in January of this year it generated record breaking results, with both the highest number of visitors and highest number of applications in a day. TV has also been responsible for helping to increase Jobsite’s searchable CV database from 500,000 in September 2008 (pre TV) to 2.5million today.
The TV advertising is supported by extensive online activity including up-weighted search engine marketing, social campaigns, display banners across leading UK sites and the highly effective dynamic display retargeting ads. There is also heavy presence on mobile through Jobsite’s partnership with O2, video advertising across various sites and apps and activity with Android users encouraging downloads of the Jobsite android app. Jobsite’s continued print advertising across national and regional titles and main club sponsorship of Portsmouth Football Club further complement the TV advertising to ensure they are highly visible to potential job seekers throughout the day in many different forms.
Keith Potts, Jobsite CEO, comments “We’re excited to be advertising on TV again this month as we see such immediate and phenomenal results when we undertake this activity. However, as our mission is to reach the right candidates for our clients, wherever they are we ensure that TV is just one part of an extensive brand campaign across diverse media platforms. So whether someone is flicking through the Metro on the tube, searching for a job in Google, updating their status on social networking sites or using an app on their mobile we get Jobsite in front of them. This consistent engagement throughout the day helps to ensure that Jobsite is the first place people visit when they want to find a new job.”