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TWO THIRDS OF IT EXPERTS SAY APPLE WILL CONTINUE TO THRIVE

TWO THIRDS OF IT EXPERTS SAY APPLE WILL CONTINUE TO THRIVE

66% of the UK IT experts say Steve Jobs’ death will not effect Apple negatively

25% say Apple will never recover

Two thirds of IT professionals in the UK think that Apple’s future’s is assured, despite the news of Steve Jobs’ death.

IT recruiter Greythorn asked 212 IT experts to survey their views on the prospects for Apple.  The poll showed that, far from being the end of the company many people thought the quality of Apple’s leadership team and employees would mean it should continue to thrive.

Paul Winchester, managing director at Greythorn said, “Just a quarter of the IT experts we polled thought Apple didn’t have a future.  That’s a testament to the quality of the team there.  While Steve Jobs earned a reputation as a hard-driving perfectionist, so has his successor, Tim Cook.  After years of wringing concessions from Asian production partners, he has a lot of credibility in the company and the industry as a whole - confidence in his leadership runs high.  Not only does Cook bring 13 years of experience at Apple, where he was responsible for global sales and supplier relationships, he has been groomed for the top job.”

Talent is something Apple has an abundance of elsewhere in its ranks and the rest of the Apple team are as impressive as Cook.  They have a common vision and a shared approach.  Design guru Jonathan Ives, marketing chief Phil Schiller, and mobile-software head, Scott Forstall, are three of the most important players.  Schiller has filled in for Jobs on several product launches, and with Cook being more low-key, Schiller may gain a higher public profile.  The team has worked closely together for many years.  If Mr Cook can keep this group intact, then Apple’s future should be bright.”

But 25% said that Steve Jobs was Apple's inspiration and that his death was bound to have a very negative effect on the company he founded.

Other giants in the tech industry have seen their fortunes fade after iconic leaders have departed.

Paul Winchester said, “Microsoft has struggled to regain momentum since Bill Gates stood down as its chief executive in January 2000.  And no other boss in recent history has embodied and defined a firm as completely as Steve Jobs.  So his death has inevitably raised the question of whether Apple will remain as hungry and as wildly successful without its entrepreneurial maestro at the helm.”

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