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Attract students early or miss out on talent, graduate recruiters told

Attract students early or miss out on talent, graduate recruiters told

Many graduate recruiters are building contacts with students earlier and earlier as the pressure for hiring top new talent shows no signs abating - despite higher levels of unemployment among graduates. According to a recent survey of 100 employers by the Association of Graduate Recruiters (AGR) announced at TARGETjobs’ 20th Breakfast News, more employers are targeting freshers and school leavers.

Claire Adams, AGR’s Business Operations Manager, said around 14% of employers seek potential candidates before university and 25% try to reach students in their first year of university.

Steve James, Head of Editorial at TARGETjobs says: & lsquo; is getting more new enquiries from students who are keen to make an early start with their career and who want to find out about employers as soon as possible. That's where the land lies, and employers who build up trust at these early stages have a distinct advantage.’

Work Group’s Tom Chesterton backed up the findings.  He claimed that we are moving towards a & lsquo;Recruitment 4.0’ situation, where word-of-mouth and push-marketing strategies are now falling out of favour. Employers are building communities of potential graduate recruits - but still need to take the final step and take advantage of those communities. By focusing on those audiences, organisations can become employers of choice, argued Chesterton, who said the key is to enable candidates to know exactly what they want to do and who they want to work for.

A Breakfast News regular, economist Bryan Finn discussed the worldwide economic results since the Breakfast News events began in 2007. Among his findings were:

from April 2009 the level of unemployment has been fairly steady at around 8%, but peaking to 8.5% in the last quarter

UK-wide vacancies have dropped from 700,000 in February 2008 to 450,000 currently

UK-wide vacancies for the third quarter have varied massively between career sectors, with scientific vacancies increasing by 21%, while banking jobs have decreased by around 17%

The 20th Breakfast News was held at L’Anima restaurant in London. The record event was attended by over 200 people. The events are held five times a year, and feature presentations from dignitaries both from the world of graduate recruitment, and beyond. Previous speakers have included people such as Michael Portillo and former mayor of London Ken Livingstone.


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