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Every four minutes someone get a new job by Proffice

Every four minutes someone get a new job by Proffice

A mathematical calculus is the basis for Proffice new advertising campaign, "One in four minutes" that is currently visible in the whole of Sweden.
- We want to show that we are not only an agency but a company that is changing people's lives through new jobs. It happens as often as every four minutes, said Sibel Wolff, marketing manager for Proffice.

With the help of time explaining Proffice "One in four minutes," such as "11:24 get a new job. The same thing occurs, 11:28 ". The calculation is based on the Group's operations, which includes hiring, recruitment and conversion of all the Nordic countries - all year round, during office hours.

- With the new advertising campaign, we want to show that there are great opportunities to shape their own career in Proffice, no matter what background you have. And that a new opportunity for a job is also an opportunity for a company that develops, Sibel says Wolff.

In 2011, Proffice made major changes with new brand platform and new logo.

- Last spring, we released a small campaign, "What opportunities living in you?" As "One in four minutes" is a natural development of, say Sibel Wolff.

The main target group for the "One in four minutes" are all job seekers, both active and passive as well as customers and employees. Since Proffice sees increased demand in the area of ??industrial, warehouse and logistics devoted specifically to raise awareness of job seekers in the field of industrial and logistics.

- Last Campaign "What opportunities is in you" showed the specialization and the many development opportunities available. With "One in four minutes", we develop the concept by showing how often Proffice conveys a new job. This will increase the awareness and attractiveness value of our brand, Sibel says Wolff.

The campaign will appear on outdoor billboards, traffic advertising, print media and banners in the coming weeks. "One in four minutes" has been produced by Proffice together with the advertising agency DDB. Media agency is Scream.


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