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JOBSHOP UK USE SOCIAL MEDIA TO STAY ON TOP

JOBSHOP UK USE SOCIAL MEDIA TO STAY ON TOP

 

In the continually evolving business world, keeping up with marketing strategies and strengthening your company brand, is always at the forefront on the savvy business persons agenda.  For Jobshop UK, that meant looking at how using social media could work for them, and increase their online presence in the recruitment industry, as well wider business circles.

Frances Miles, who together with Tracey Wood, is a director of the Poole based recruitment specialists, explains:

“Tracey and I felt that although Jobshop has a very strong and well respected presence locally, we wanted to be able to strengthen our brand and explore ways in which we might be able to reach farther afield to benefit both our candidates and clients alike.  We also wanted to be able to offer advice and guidance for jobseekers, keep people up to date with legal issues which may affect their employment or business, and equally importantly, show the human face behind Jobshop UK.  We’ve always prided ourselves on our friendly yet professional approach, and through social media, we are able to reinforce that.”

Jobshop first dipped their toes into the world of social media by bringing in Nicky Clarke-Bradford of Seaberry PR, to advise them and set up a Facebook business page, Twitter account and company blog.

“Nicky was fantastic at interpreting our ideas and turning them into something that could work for us,” continues Frances. 

“Our Facebook and Twitter accounts now enable us to post up to the minute information on job vacancies, seminars and events we are organising and attending, whereas through our company blog, www.jobshopuk.wordpress.com, we can post lots of more detailed news articles relating to employment, publish our own articles, show lots of photos of the events we are involved in, give advice on things like CV’s and interview tips as well as post some of the lighter stuff we come across in the media like amusing interview mistakes and outrageous CV faux pas.  Using social media is a brilliant way of enabling us to interact with our followers and gain their feedback.”

Frances and Tracey also run the Poole Business Women’s Lunch Club, a networking group which meets once a month at Storm fish restaurant where members are invited to come along and attend interesting and informative presentations and network with other like minded business women.  The next Business Lunch is on the 10th November and will feature a presentation by Nicky Clarke-Bradford on & lsquo;How to Make Social Media Work for You.’

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