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Recruiters must engage through social media

Recruiters must engage through social media

Recruitment agencies risk alienating candidates if they do not engage through social media, that’s according to the first online fixed fee recruitment agency, webrecruit

The results of their latest Candidate Survey revealed just how much social media is having an effect on job hunting, highlighting that the use of new channels is becoming a common trend. 62% of respondents questioned said they used LinkedIn to perform a job search, whilst local recruitment agencies as the first port of call came in at 24% and newspapers and trade press limped in at 19%.

Multi-sector job boards are still a firm favourite, with 97% of respondents stating they have used them, but recruiters and hiring managers need to take note of the importance of an integrated approach to selecting the best possible resources available.

According to Phil Roebuck, CEO of webrecruit, “This trend of candidates using social media is not a surprise, however, the fact this individual channel is catching up with & lsquo;traditional’ online methods, such as the job boards, is something that shouldn’t be ignored. We’ve already seen how social media has brought about further change in recruitment. Its effect, however, isn’t new or radical but it has brought hiring back to basics, it’s highlighted what recruitment should be about: people.”

“Equally, the job of the recruiter hasn’t changed, rather the tools available to them have.” He continued. “Recruiters and employers ahead of the game will not only have an established presence on social media channels, but they will have gone one step further by engaging with their communities. The transparency of social media means they can’t neglect a candidate or customer once they’ve started to participate.”

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