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WHEEL DEAL: Rubicon People's newest addition to the 'family'

WHEEL DEAL: Rubicon People's newest addition to the 'family'

 

A recruitment specialist on the South Coast has welcomed a new addition to the & lsquo;family’ – and it has some technical wizardry on the bodywork to help job hunters.

Rubicon People’s Terry Porter is pictured next to the new VW Beetle, which sports the firm’s trademark purple livery and & lsquo;step in the right direction’ footprints.

The vehicle complements its big brother, a similar liveried VW Camper Van which serves as Rubicon People’s recruitment wagon and was unveiled last year as a country-first for the recruitment sector.

Rubicon People’s VW Beetle, seen here at Poole Quay, East Dorset, is thought to be one of only a few branded vehicles on the South Coast to display a quick response code (QR code) on the bodywork.

Tech-savvy customers can scan the boot sticker QR code with a smart phone.

Within seconds they land on the firm’ website - RubiconPeople.com - to search the latest advertised jobs available and job seeker advice.

Terry said: “The QR code on our new addition is a great way to attract tech-savvy customers while we’re parked up.

“People shouldn’t underestimate the power of this marketing tool – in the USA 14 million mobile users reportedly scanned a QR code in June alone, and I have no doubt that the UK will be following suit in massive numbers.

“We’ve been supplying businesses across Dorset, Hampshire and Wiltshire with talented individuals for nearly 30 years and our two branded vehicles, along with the QR code, is another example of how our firm is delivering for customers in the recruitment sector.”

Rubicon People, which has nearly 20 recruiters in its recruitment centre and headquarters in Poole, supplies temporary, contract and permanent placements for industry, commerce and engineering.

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