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Upstream Gamifies its HR with Online Challenge for Marketing Campaign Manager Recruits

Upstream Gamifies its HR with Online Challenge for Marketing Campaign Manager Recruits

Company’s Expertise in Gamification Extended to Recruitment Drive

For most of 2011, Upstreamhas touted the value of gamifyingconsumers’ mobile marketing experiences to make them more rewarding and to drive better response rates. In the vein of & lsquo;practising what you preach,’ the company has now turned the expertise it normally deploys for some of the world’s largest carriers and brands to design an online challenge to help recruit candidates for its open Marketing Campaign Managerpositions.

“The UpstreamChallenge is a great tool to attract and really engage the right kind of candidates for this role,” said Guy Krief, Senior Vice-President, Innovation, Upstream. “We’re trying an innovative approach to recruitment - not just looking at hiring the most impressive resum&eacute, but people who are up for a challenge and demonstrate an ease with languages, can creatively think and innovate and who understand basic statistics, because that’s what they’ll face every day in this position.”

The challenge is designed to take a maximum of 60 minutes and leads candidates through a series of seven timed missions that relate to specific aspects of the Marketing Campaign Manager positions. After providing personal contact details, candidates begin with exercises such as & lsquo;decrypting’ anagrams, word usage questions, elementary mathematic questions, matching an emotion to a hypothetical scenario, and more.

Candidates interested in taking the challenge can participate at: http://thechallenge.upstreamsystems.com.

According to Krief, these missions test fundamental marketing knowledge and analytical skills, and may uncover candidates who would never have otherwise applied for the position but actually demonstrate that they have the skills to do the job successfully. “Our hope is that this type of engagement will attract a wide range of talent, and will prove more fun and compelling than the typical recruitment process,” said Krief. “It’s been said that you can learn more about a person in an hour of play than in a year of conversation, so  it’s going to be fascinating to see the results.”

The Marketing Campaign Manager will work on Upstream’s global, multi-channel client campaigns to extend the award-winning work of this fast-growing company.  Upstreamhas added more than 45 full-time employees and opened new offices in Silicon Valley, Rio de Janeiroand Dubaiin the past year alone.

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