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Jobsite reaches New Year job hunters with multimedia advertising campaign

Jobsite reaches New Year job hunters with multimedia advertising campaign

Jobsite returns to TV on Monday 9th January in a high impact nationwide campaign, which will run for 4 weeks across over 200 terrestrial and satellite channels as part of their continued commitment to reach the relevant candidates for their clients, wherever they are.

To maximise both the number of people that they reach with their campaign and the frequency that these people see the ads, Jobsite will again be running a combination of 30 and 10 second TV adverts around a diverse range of programmes. This, alongside the significant budget they invest, means that during the four weeks, they’ll reach 82.5% of the UK working population, with each individual seeing the ads an average of over 6 times.

When the new campaign was first run on TV in January 2011 it generated record breaking results, with both the highest number of visitors and highest number of applications in a day. TV has also been responsible for helping to increase Jobsite’s searchable CV database from 500,000 in September 2008 (pre TV) to 2.7million today.

The TV advertising is supported by extensive online activity including upweighted search engine marketing to ensure Jobsite is prominent for all types of job searches, a venture into pre-targeting banners to reach people who have never visited Jobsite, social media campaigns, display banners across leading UK sites, email activity and the highly effective dynamic display retargeting ads. There is also heavy presence on mobile through Jobsite’s partnership with O2 and increased spend on mobile PPC. Jobsite’s continued print advertising across national and regional titles, including the Metro and Daily Mail, and main club sponsorship of Portsmouth Football Club further complement the TV advertising to ensure they are highly visible to potential job seekers throughout the day in many different forms.

Keith Potts, Jobsite CEO, comments “January is the busiest month of the year for people looking to change jobs and our campaign across multiple media channels is designed to reach them throughout the day so that we’re the first place they visit to find that new opportunity. We’ve been advertising on TV since October 2008 and continue to find it highly effective at reaching new relevant people for our clients but we’re always looking for new, additional ways to reach job seekers so that we continue to help recruiters find the candidates they need quickly and easily.”

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