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MONSTER BUILDS ON SUCCESS OF CORPORATE JARGON CAMPAIGN ACROSS RADIO AND DIGITAL

MONSTER BUILDS ON SUCCESS OF CORPORATE JARGON CAMPAIGN ACROSS RADIO AND DIGITAL

Following the success of Monster UK & Ireland’s recent multi-platform advertising campaign which ran in November 2011, the brand is launching a second wave of radio activity. Drawing on the same creative hook of excessive corporate jargon in the workplace, the campaign aims to build momentum, further strengthen brand awareness and drive existing and potential job seekers to the Monster site to help them uncover new opportunities.

Launching on the 23 January, the radio activity will be bolstered with further developed content (40, 30 and 20 second commercials) and a heavier weight media spend across a wide selection of stations. The radio creatives feature voiceovers from Downton Abbey star, Hugh Bonneville and Radio 4’s comedian, Lu Corfield. They will run on regional and national digital radio stations, including Capital FM, XFM, Kiss, LBC, Talksport Key 103, Heart and Absolute Radio. The campaign will run until the 27 February, backed up with extensive digital SEO and advertising support.

The campaign aims to target job seekers looking to regain control of their careers in an increasingly confusing job market and position Monster as a welcome source of support and advice. It also alludes to the benefits of Monster’s Semantic Search technology which is designed to help jobseekers identify the opportunities most relevant to them. The corporate jargon creative will run across 4,600 radio spots, reaching 60 per cent of the UK’s population.

The radio campaign is supported by a significant investment in digital advertising, targeting consumers through search, ad networks and display advertising.

David Henry, Marketing Director for Monster UK & Ireland says:

“Monster’s recent outdoor and radio campaign was received positively by job seekers and we are keen to maintain this momentum through a second phase across radio and online. New creatives will bring a fresh take on the corporate jargon theme, reinforcing the message that Monster provides support, advice and opportunities in a confusing job market where people are hearing mixed messages about future job opportunities.”

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