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New Baltic operation to target Central/Eastern European and Scandinavian market

New Baltic operation to target Central/Eastern European and Scandinavian market

IT and Financial Services Recruitment specialists Bright Purple Resourcing has announced the launch of its new Baltic operation with the opening of offices in the historic Lithuanian capital city of Vilnius. The office, which will initially employ a team of five, will target clients operating in the Baltic states, Central and Eastern Europe.

The expansion is part of Bright Purple’s focus to grow its business across global markets and reach its ambitious revenue target of &pound100m. Last May the company opened its first international office in Singapore. In its 2010/11 financial results, Bright Purple reported growth in its annual turnover to &pound37m, nearly doubling their previous year’s performance.

The new Lithuania office opens for business on the 9th of January and will be led by Vilnius-based Egle Belzute, a former senior project manager from the economic enterprise organisation Invest Lithuania. A graduate of Vilnius University and University of London, her initial focus is to recruit a team for the new office which will focus on business opportunities in Lithuania and the other Baltic states as well as central and eastern European locations such as Scandinavia, Poland, Ukraine and Russia.

Bright Purple’s Chief Executive Officer Nick Price said: “Opening in Lithuania marks an exciting start to the year and takes us another major step forward for Bright Purple in our quest to becoming a &pound100m company.

“We chose to come to Lithuania because it offers a well educated and motivated workforce and seems an ideal fit for the great culture and strong work ethic which we have instilled in this business. There are some great early-stage opportunities in this part of Northern Europe, where a number of these economies are developing more quickly than in other parts of Europe. Russia in particular is seen in economic terms and as one of the Big 4 BRIC countries where there are many potentially positive opportunities for a business like ours.

“There’s no doubt that it’s a tough market out there but we are aiming to find new routes for revenue through international expansion in areas like south east Asia and now in Mainland Europe and Scandinavia. We believe there’s a great, purple future for our company!

“I’m delighted that we have attracted someone of Egle’s calibre to join us and to lead our growth plans in the region. I had the pleasure of initially working with her through her role at Invest Lithuania and I knew early on that she was definitely a Bright Purple person, with her desire to succeed and her passion for delivering a high quality customer service obvious. I’m confident that she has the personal qualities and the contacts to make a real success of this new operation.”


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