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The new year is one of the most popular times for people considering a new job, but OfficeTeam, the recruitment specialist warns that many people are derailing their job searches by not positioning themselves in the best possible light.

OfficeTeam believe that the UK jobs market will be increasingly competitive in 2012 for those looking to move to another firm, as well as for people looking to rejoin the market.  As a result, it is urging candidates to consider a wide range of job searching strategies and to ensure that they are flexible and adopt another method if they are initially unsuccessful.

Phil Booth, director for OfficeTeam UK said, “Job hunting tactics that worked even a few years ago may appear pass&eacute, but don’t rule them out.  While using fresh methods can help candidates stand out from the crowd, ensure that you have clearly thought through the approach you are using.  It’s all too easy to get stuck in a rut during a job search so if one tactic isn’t working, job seekers need to switch gears and try a new idea.”

OfficeTeam advises candidates to adhere to the following principles:



      Try This Instead

Networksolely when you’re looking for a job

Use tools such as LinkedIn, Facebook and Twitter regularly to keep in touch with professional contacts. Maintain an up-to-date profile on these sites, and be active with industry associations and events.

Wait until a position is advertised to apply

Scour local print and online publications and follow company social media feeds to find out which businesses are growing and may be hiring. When you see organisations that interest you, contact them proactively to learn of potential job openings.  

Limit yourself to permanent employment opportunities

Consider temporary work. Interim assignments provide a source of income as well as a chance to network and build new skills. They also can lead to permanent job offers further down the line.

Use a standard CV template

Create personally “branded” application materials that speak to your particular strengths. A simple but eye-catching format can attract an employer’s attention.

Rule out all “old-school” application methods

Sending your CV and cover letter on high-quality paper via the post office may seem outdated, but people receive so little mail today that your hard-copy materials could pay off.

Assume they’re not interested

Follow up via email or by phone within two weeks of submitting your CV.  Reassert your interest in the position and explain how your skills can benefit the company. 

Speak only in general terms or give “canned” responses during the interview

Be prepared to share anecdotes that showcase your skills, personality and how your contributions have impacted the bottom line.   

Write a plain thank-you message

Recap the qualities that make you a fit for the role and express your enthusiasm for the opportunity. Email is acceptable, but a handwritten note can be more impressive.


Phil Booth concludes “Although job hunting strategies and search tools are constantly evolving, the overall goal for every candidate must be to make a positive impression with a potential employer.  Applicants who can effectively communicate the value they can bring to an organisation will always stand out.”


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