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Winning advert from competition revealed in major TV campaign

Winning advert from competition revealed in major TV campaign

Leading job board,, launched a major multi-channel advertising campaign during Sunday night’s Dancing on Ice, as it revealed the winner of its & lsquo;Who’s hired? You decide’ competition.

The winning ad, called & lsquo;Super Reed’ and featuring a job-wielding superhero, was chosen by the public via an online vote. It beat five other shortlisted commercials after invited 20 up-and-coming film directors to create a 30 second ad, based on the company’s established & lsquo;Love Mondays’ campaign message.

Voting took place from mid-December and was supported by a heavyweight digital push, including pre-roll video, social targeting and promotion across film and entertainment destinations.  An extensive social media presence encouraged visitors to get behind their favourite ads and engage with the filmmakers on Facebook and Twitter. The public voting campaign captured substantial public support from the start, including votes from more than 100 countries.

& lsquo;Super Reed’ was made by director, Jonathan Brooks, and producer, Mat Laroche, alongside ex-Edinburgh fringe comedy trio, & lsquo;The Wogans’.  Maths teacher, Adam Gutteridge, plays the superhero in the ad, which will play across all major terrestrial and satellite channels nationwide, including ITV1, Channel 4, Five, Sky and Freeview channels.

The winning team will receive a &pound10,000 cash prize and have the opportunity to work on future projects with celebrated commercials and film director, Paul Weiland, whose team was behind the original & lsquo;Love Mondays’ radio and outdoor campaign.

Martin Warnes, Managing Director of, comments:

“ is all about giving people opportunities and we wanted this to sit at the heart of our latest campaign. We had six great commercials in the running, we’ve showcased some great creative talent, and now we’re really excited to be working with the team behind Super Reed.

“Super Reed is bold, direct and memorable and we’re confident it can set the brand apart, boost awareness and help drive forward an even more effective service for our clients." ended 2011 with the launch of an all-new version of the website, including a completely new design, a range of new features and an overhauled job search.

As well as a range of improvements for jobseekers, the latest version of includes a number of new features for recruiters, including branded & lsquo;Display jobs’, bespoke company profiles, featuring video and other interactive content, and new targeted display advertising options.

The winning ad can be viewed on


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