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Jobsite launch new candidate attraction advertising

Jobsite launch new candidate attraction advertising

From today (Thursday 1st March), Jobsite branding will exclusively appear on the back of over 3 million train tickets bought in key locations across the UK, encouraging workers to visit Jobsite on their mobile during their commute.

This builds on the TV advertising that Jobsite ran from the 9th January to the 5th February and once again demonstrates their commitment to reaching new candidates for their clients.

Train ticket advertising provides great access to the people Jobsite want to be in front of, with:

63% of people on trains travelling for work

67% of train travellers working full time with a further 6% working part time

77% of people on trains in the ABC1 demographic

66% aged between 25-54

An equal male/female audience split

The four week campaign will also provide good nationwide reach with the following stations across the UK issuing the tickets during March:

Aberdeen

Edinburgh – Waverly

Glasgow – Queen Street & Argyle Street

Birmingham – New Street

Bradford Interchange

Cardiff Central

Leeds

Leicester

Liverpool Lime Street

Manchester Piccadilly

Newcastle

Nottingham

Sheffield

London – Paddington, Euston & Victoria

Mike Wall, MD of Jobsite.co.uk, comments: “We’re really excited about this latest addition to our extensive advertising activity as it further delivers on our promise to reach the right candidates for our clients, wherever they are.

“This advertising capitalises on the dwell time people have on trains by encouraging them to visit Jobsite on their mobile to look for a new job. With over 15% of our traffic already coming from mobile - double that of the previous year, we know that people are increasingly choosing this as a preferred method for job searching often because of the convenience it provides.”

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